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bets basketball

Diet Pepsi’s New Sweetener Fallout Follows History of Soda Bets That Fell Flat

The original formula has been called Coca-Cola Classic ever since.

Sprite Remix

Despite its short-lived life, a fan movement has grown recently to bring back Crystal Pepsi, including crowd-funding petitions with the hashtag #BringBackCrystalPEPSI.

In 2004, Jones Soda sold limited-edition holiday beverages inspired by Thanksgiving dinner and donated a portion of the proceeds to charity. “On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world’s most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.”

. While there are some rumors about our plans out there we have not confirmed anything and have nothing to say on it at this time.”

In a conference call on Tuesday, PepsiCo Chairwoman and CEO Indra Nooyi was asked about consumer reaction to the aspartame-free Diet Pepsi. But some customers are tweeting that they don’t like the new taste.

Crystal Pepsi, a clear version of Pepsi, was available from 1992 to 1993 in Canada and the U.S., which was long enough to get its own spoof on “Saturday Night Live” with a “Crystal Gravy” ad.

A spokeswoman for PepsiCo declined to comment to ABC News and referred to Nooyi’s comments.

“You could either change a product or you could change the marketing,” Burson said in the video. One of its more recent attempts is a “limited-edition” flavor created with basketball star LeBron James. She answered that it was “too early to tell you exactly how the consumer is reacting because our belief is that you’ve got to wait a few cycles to see what the purchase-repeat adoption cycle is.” Nooyi said the company might have more information at the end of its fourth quarter.

Jones Soda’s Thanksgiving Dinner

In 1985, the Coca-Cola Company introduced the New Coke, which had a different formula of the popular soft drink for the first time in 99 years. First, the company created Sprite 6 Mix by LeBron James in 2014, featuring cherry and orange.

Aspartame, also found in NutraSweet and Equal, has been a source of controversy, even though studies have yet to link the artificial sweetener to negative health effects in humans. Burson said then-CEO Roberto Goizueta called him into his office and said the company was going to create a new Coca-Cola formula.

Diet Pepsi’s move to replace its artificial sweetener — from aspartame to sucralose — in August has prompted a flurry of negative comments online from customers who aren’t big fans of the new taste, but it’s not the first time a soda company has taken a risk by making a change to its recipe.

The Coca-Cola Company has experimented more than once with Sprite flavors. The flavors were: Green Bean casserole, Mashed Potato and Butter, Cranberry, and Turkey and Gravy Soda.

Longtime Coca-Cola adviser Harold Burson recalls in a Coca-Cola video that testing showed consumers preferred the new taste before the launch, but company execs didn’t realize consumers had an emotional bond to the original formula. And I think that’s what drove him.”

Available from 2003, Sprite Remix was one of the Coca-Cola Company’s forays into flavoring, with “Berryclear,” “Aruba Jam” and “Tropical.” Though the drinks developed a following with some customers, the company discontinued the line in 2005.

Here are some other times when a soda company’s bet on something new didn’t quite hit a sweet note.

Crystal Pepsi

New Coke

A spokeswoman for PepsiCo told ABC News today, “There is no news on Crystal Pepsi at this time. replaced aspartame in Diet Pepsi with sucralose and acesulfame potassium in Aug. 2015.

“To hear some tell it, April 23, 1985, was a day that will live in marketing infamy,” states an article on Coca-Cola’s website. “I think the thing that influenced Roberto the most was he was a chemical engineer and he was in charge of the technology. Then, this past March, the company introduced Sprite LeBron’s Mix with a new look and name.

PepsiCo Inc. Even so, Pepsi says it was responding to consumers’ concerns by deciding to move to a less controversial artificial sweetener. But after 79 days and reportedly receiving 1,500 angry calls a day, the company returned to the original formula. And so just like a carpenter thinks a hammer and nail is the solution to every problem, you know, I think you jiggle a formula and that’s the solution to that problem

SportsBiz: Biting the bets that feed it

Apparently that’s a risk the NCAA is willing to take.”

Nationwide gambling on the tournament has helped drive its ratings past those of even the National Basketball Association’s playoffs, as the average NCAA tournament game was watched by 6.5 percent of U.S. Part of the excitement of the Cinderella teams making it is that they’re long shots coming in.”

Sunday marks the start of the sporting world’s most dysfunctional marriage – the combination of college basketball and gambling.

“Here we watch it minute by minute,” said Feldman. households last year, versus the 4.9 percent who tune in to watch the pros.

Gambling on college sports has been very good to the National Collegiate Athletic Association, indirectly adding more money to its coffers than it ever paid to Nevada casino. Bill Saum, the association’s director of agent, gambling and amateurism activities, says his group is worried that gambling on sports is a serious problem among college athletes. “But they try to be all things to all people. But the governing body is backing federal legislation to end the practice, saying it can corrupt its athletes and its sports.

And with the growth of gaming elsewhere, the sports books are an important distinction that Native American reservation casinos, riverboats and Atlantic City can’t offer.

And while only a fraction of the amount bet on basketball is bet in legal sports books, Saum argues that a legal sports book in Nevada gives illegal gamblers the outlet they need to complete a major point-shaving scheme. He said a 1995-96 point-shaving scandal involving Northwestern University led to $1 million in bets in Las Vegas.

“In a perfect world, we wish there were no pools,” said Saum, whose office may be one of the few in the country without such a pool come Monday. “There is a reason virtually every newspaper in America prints the brackets. But some of those pools on Wall Street for tens of thousands have that potential.”

And casinos say much of those basketball bets comes in during the NCAA tournament, when the total amount wagered will rival the amount bet on the Super Bowl.

Eugene Christiansen of Christiansen Capital Advisors, an expert on gaming, said that Nevada casinos, the only ones in the country with legal sports books, make only 3 cents for every dollar wagered and probably lose money on the operation 2 months out of every 12. The group’s surveys found 25 percent wagering on sports and 5 percent betting on their own games.

So don’t bet on either side changing their positions any time soon, even if it would be in both of their financial interests to do so. “We realize that putting a dollar in for fun is not going to make someone a compulsive gambler or impact the outcome of a game. “When you force it underground, anything is possible. There are good customers who like to bet sports.”

The serious risk for college sports is that athletes who get in over their heads to bookies will participate in point-shaving schemes in which they’ll hurt their team’s performance to try to give professional gamblers an edge.

Nevada gaming executives question that claim, saying that internal controls would stop outsiders not well-known to the casinos from laying those types of bets, and that their controls have actually helped alert college sports officials about questionable betting.

“The NCAA’s basketball tournaments are made for gambling,” said Alan Feldman, a spokesman for Las Vegas casino operator MGM Mirage (MGG: up $0.29 to $35.59, Research, Estimates). He said they’re virtual loss leaders for the casinos.

The tip-off of the NCAA’s basketball tournament is still almost a week away, but Sunday the brackets of the 65-team tournament will be set, and by Monday morning betting pools on at least the men’s tourney will be underway in most workplaces around the country.

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“It’s very difficult to lay $1 million with illegal bookies,” he said.

Such interest and ratings convinced CBS to sign a new 11-year, $6 billion contract to broadcast the tournament as well as some less high-profile events, up from the $1.75 billion, seven-year deal it completes with this tournament.

Talk about March Madness.

NEW YORK (CNN/Money) –

“The books themselves take up quite a bit of floor space, and on a cost basis are not the best use of that real estate,” Christiansen said.

Still the casinos won’t be out big money if the NCAA wins its push to ban wagering on amateur athletics since their sports books are a relatively thin-margin operation.

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Estimates on the amount wagered on the tournament vary widely, although all put the amount wagered on college basketball in the billions.

Hard-core fans and non-fans alike will take their chances at picking which teams will advance in the three-week, six-round tournament, making it by most estimates the most widespread betting event in the nation every year.


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Click here for CNNSI.com’s NCAA tournament coverage

And still nothing troubles the NCAA more than gambling on college sports

Ncaa Basketball Predictions 2011 – 2010 Rutgers Football Predictions

We will find out just how good this kid is in 2010, as the Scarlet Knights have to reload up front on the offensive line. Despite the strong finish in 2009 the Knights were just 3-4 in conference play, a big disappointment for a team that was picked by a lot of experts to win the Big East last season. The rest of the Big East teams better beat the Knights while they can, as this team is primed to be one of the top teams in the conference in 2011 and 2012 with so many young playmakers on the offensive side of the ball. Junior Eric LeGrand and sophomore Scott Vallone return at the two starting defensive tackle spots, and they also get back two talented players on the outside in senior defensive ends Jonathan Freeny and Alex Silvestro.

Prediction – 4th Big East: The Knights have the chance to be the surprise team in the Big East this season, but a lot will depend on the production they get out of the offensive line and the newcomers on the defensive side of the ball. Sophomore Steve Beauharnais looks to have the early edge in the middle, while junior Manny Abreu figures to step at the open weak-side linebacker spot.

Quarterback Tom Savage made the 2009 Freshmen All- American team after throwing for 2,211 yards with a solid 14-7 touchdown to interception ratio. The Knights do have road games against four of the top teams in the Big East, as they must travel to take on Pitt, USF, Cincinnati, and West Virginia. Here is a quick preview of what the Scarlet Knights will look like this season, plus my prediction on where they finish the year in the Big East. Look for sophomore De’Antwan Williams to be more of a factor this season, after rushing for 235 yards and one score as a true freshman.

At wide receiver the Scarlet Knights will have to replace Tim Brown, who had a monster senior season with 1,150 yards and nine touchdowns. It looks like red-shirt freshman Darrell Givens will get the first crack at replacing McCourty, as he is projected to step in and start opposite of junior David Rowe. Ncaa Basketball Predictions 2011

Offense:. The Knights do bring back one of the top left tackles in the conference in junior Art Frost, but there are plenty of holes that need to be filled before the season gets underway. Ncaa Basketball Predictions 2011

Defense:

There is no question that the Scarlet Knights are loaded with young talent at the skill positions, but none of that will really matter if the offensive line doesn’t produce. Ncaa Basketball Predictions 2011

After finishing 9-4 in 2009, the Rutgers Scarlet Knights enter 2010 off five straight winning seasons. At tight end sophomore DC Jefferson returns, and figures to make a much bigger impact in his second season as a starter.

At linebacker the Scarlet Knights will have to find a new starter at both middle linebacker and on the strong side, as the only returning starter to this unit is senior weak-side linebacker Antonio Lowery. The Scarlet Knights will send two new young players into the starting lineup this season, in red-shirt freshman Brandon Coleman and sophomore Tim Wright. The front runner to step in and have a big season for the Scarlet Knights on the outside is sophomore Mohamed Sanu, who finished up 2009 with 51 catches for 639 yards and three touchdowns.

The Scarlet Knights also bring back one of the top running backs in the Big East in junior Joe Martinek, who ran for a team best 967 yards and nine touchdowns as a sophomore. The Scarlet Knights will return just 12 starters for the 2010 season, but with another relatively easy non-conference schedule I wouldn’t be surprised to see the Knights finish with a winning record again in 2010. Savage has already earned a spot atop the top quarterbacks in the Big East, and you have to believe he is only going to put up better numbers in his second season.

The Scarlet Knights lost one of the top corners in the country in Devin McCourty, and there is no question they will struggle to replace his production. Sophomore Khaseem Greene is projected to take over at the vacated free safety spot.

Ncaa Basketball Predictions 2011

The Scarlet Knights figure to be strong up front on the defensive side of the ball, as they return three of four starters to a defense that allowed just 103 yards per game on the ground. Sanu was also a big factor in the running game, with 348 yards and five more touchdowns. The Knights bring back starting strong safety Joe Lefeged, and he figures to be one of the top safeties in all of the Big East this season